Jitensha means bicycle in Japanese. It’s deeply anchored in the Tokyo culture and lifestyle. All kinds of people, riding all kinds of bicycles.
A brilliant way to experience and live Tokyo.
Jitensha has always been part of our lifestyles as well. Whilst living in Tokyo, the vision of sharing our love and dreams emerged.
The belief bicycles are and will increasingly be a great urban commute solution. The will to share our love of bicycles, design, fashion, Tokyo, Paris… and our dreams for a more sustainable environment, through smaller, responsible businesses.
That’s the spirit and energy in Jitensha!
Jitensha is founded by 3 friends. Nicolas, the ‘explorer’ and business lead, a Parisian-global connector. He’s lived and worked in many cities worldwide, managing international consumer brands. François, the ‘creative mind’, a real Parisian, travels the world for inspiration presenting innovative visions and designs for major brands. Cedric the ‘organizer’ is based in Geneva and takes care of operations and logistics. He has worked for many years in film production. We are now committed to the Jitensha adventure and to creating something meaningful, beautiful and fun.
COSTUMISE YOUR RIDE/
Design, quality and comfort are at the heart of JITENSHA. No compromise on any of these. Minimalism, purity, sober, french chic make the JITENSHA style. Our bicycles are inspired from Japan, designed in France and hand-assembled on order in our artisan workshop on the Swiss/French border.